Power Sales Words: How to Write It, Say It And Sell It With Sizzle

Power Sales Words: How to Write It, Say It And Sell It With Sizzle
Vicky Oliver | 2006-05-01 00:00:00 | Sourcebooks, Inc. | 280 | Marketing
In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines.

Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately.

Power Sales Words includes:

How-to advice on writing copy

Hundreds of lists of essential sales words

Dozens of attention-grabbing headlines

Questions that get your target's attention

Packed full of synonyms guaranteed to solve any word problem and creative phrases that will make an impact, Power Sales Words is a must-have shelf reference for all writers.
Reviews
This book is a contemporary Thesaurus and handbook for those who write advertising or promotional copy, or want to jazz up their delivery. Anyone new to this kind of writing or is thinking of getting into it will certainly appreciate having this book at their fingertips.



Joyce Shafer

Author of "I Don't Want to be Your Guru, but I Have Something to Say" and "How to Have What You REALLY Want."
Reviews
Recently, I was asked to help out Nantucket Community Sailing by writing and producing a video about the organization for prospective sponsors of Nantucket Race Week. I was asked because it's known that I have an (extremely modest) knowledge of how to operate a video camera, which made me an expert relative to everyone else.



I've never actually written a script before, or indeed, tried anything in marketing of this nature. "Power Sales Words" helped me figure out who our prospective sponsors were, what our pitch was, and how to frame the pitch appropriately.



Very glad to have found this book, because the resulting video is a huge improvement over what we did last year, and now that we've done it once, we know how to make it better next time.


Reviews
Average informatio that we all already have... save a few buck and just buy a thesaurus!
Reviews
Vicky Oliver's Power Sales Words is a valuable resource for professional and non-professional writers alike. Packed with useful synonyms and antonyms, creative phrases, do's and don'ts, instructive essays and more, Power Sales Words puts the words you need right at your fingertips. Whether you're brainstorming for ideas, searching for the perfect adjective or trying to punch up that closing paragraph, Power Sales Words can help. I keep it on my computer desk right next to the dictionary and thesaurus.
Reviews
This book has superb advice on writing for anyone -- not just for those in sales and advertising. The author is very witty and provides a ton of specific words, phrases and ideas for jazzing up your writing. Get this book!

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