Tuesday, 11 January 2011

Future Imperfect: Technology and Freedom in an Uncertain World



Future Imperfect: Technology and Freedom in an Uncertain World
David D. Friedman | 2008-07-21 00:00:00 | Cambridge University Press | 351 | Law
Future Imperfect describes and discusses a variety of technological revolutions that might happen over the next few decades, their implications, and how to deal with them. Topics range from encryption and surveillance through biotechnology and nanotechnology to life extension, mind drugs, virtual reality, and artificial intelligence. One theme of the book is that the future is radically uncertain. Technological changes already begun could lead to more or less privacy than we have ever known, freedom or slavery, effective immortality or the elimination of our species, and radical changes in life, marriage, law, medicine, work, and play. We do not know which future will arrive, but it is unlikely to be much like the past. It is worth starting to think about it now.
Reviews
Rather than debating what will happen in the future, Friedman brings our attention to the changes that will occur within our culture and legal system as a result of these technologies. He starts with numerous hypotheticals, poses potential answers to those hypotheticals, and then goes above and beyond with further problems and solutions, until it seems that only through market powers can we find ourselves able to deal with the onslaught of changes we're about to encounter.
Reviews
Future Imperfect is an economist's take on the radically unpredictable technological change to come over the next thirty years. It is thorough, fair, and well-reasoned.



The first half focuses on changes in information technology, particularly in regard to privacy and encryption. I found this material somewhat dry, although it is especially well-researched due to the author's familiarity with the material. I found the extreme good and bad outcomes less desirable and terrifying than those in the second section; perhaps that is why it was less interesting.



The second half of the book is more speculative, and some apparently say less thorough, but I think that is really because there is more uncertainty involved in space, nanotech, and biotech research. We really do not know whether the grey goo scenario is possible, or whether the fact that "natural nanotech machines" haven't already created such a disaster means that it is impossible. We do not know if our conciousnesses can be uploaded into a machine, or what the implications would be. We do not know if space elevators will be of sufficient use to justify their costs in thirty years. Personally I think this makes this part of the book much more interesting. I had a similar feeling when reading Matt Ridley's The Red Queen; the end of the book was very speculative, and some friends disparaged it for departing from well-established science. While I find the "what is" stuff interesting, the "what if" is even moreso.



It's well-written, painless (probably for non-lawyers and non-economists, even), and discusses important issues. I think it is well worth picking up for anyone interested in the technologies that will become important within our lifetimes.
Reviews
This book is a very good survey of current and emerging technologies for the next few decades and their probable social impacts (and possible but not likely impacts). I didn't learn much new, because I try to keep up with current and emerging technology, at least with its capabilities; being able to do most of them is beyond my abilites. As the earlier reviewer mentioned, Friedman's coverage of space flight is weak, but that is because the author (and I) strongly suspects not much is likely to change substantially there for the next few decades. The review of biotechnologies is weaker than computational technologies because the author is less personally knowledgable in that area, it is still a very good summary of what has appeared in the popular science press.



The greatest strength of the book is the extremely thorough discussion of internet security issues and technologies and their likely impacts.


Reviews
THis book is a easy to medium read. It is well written and enjoyable. The auther shows the posible legal benefits and repercussions of possible future technologies.

He's good while discussing web tech's, but his space and biotech are weak.

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Microwave and Millimeter-Wave Diode Frequency Multipliers (Artech House Microwave Library)



Microwave and Millimeter-Wave Diode Frequency Multipliers (Artech House Microwave Library)
Marek T. Faber,Jerzy Chramiec,Miroslaw E. Adamski | 1995-01-15 00:00:00 | Artech House | 375 | Engineering
Discusses frequency multipliers at a level that is comprehensible to engineers in the field and students in a graduate-level microwave course. DLC: Microwave devices.
Reviews
While it appears obvious that the authors indeed understand their topic, like so many other ostensibly academic texts, this book remains practically useless. The very few examples that do exist are obfuscated by endless academic verbiage. In a nut shell, while this may be a good doctorial dissertation reference, this text is not for practical engineers looking to design real frequency multipliers... I would, instead, recommend Mass's "The RF and Microwave Circuit Design Cookbook".

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Sacred Geometry: Philosophy and Practice



Sacred Geometry: Philosophy and Practice
Robert Lawlor | 1989-01-01 00:00:00 | Thames & Hudson | 114 | Occultism
Saint Bernard of Clairvaux wrote in On Consideration: “What is God? He is length, width, height and depth.” This lovely 112-page book explores numbers, shape & proportion that determine the dimension and form of both man-made and natural structures, from Gothic cathedrals to flowers, from music to the human body. The author covers the theories of the ancient geometers, and involves the reader in practical work doing geometric constructions using only a pencil, compass, straight-edge and graph paper. These simple exercises lead us from first principles to a grasp of the dynamics of logarithmic spirals and the Golden Proportion. The nine workbooks include Golden Section, creation of spirals, squaring the circle, geometry and music, and the Platonic Solids. The book has 202 illustrations and diagrams with 56 in color. The cover shows Fra Luca Pacioli, the great Renaissance master of sacred geometry. The student's focus on the transparent solids was a discipline to assist in seeing the metaphysical reality beneath all appearance.
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Frommer's Paris 2007 (Frommer's Complete)



Frommer's Paris 2007 (Frommer's Complete)
Darwin Porter,Danforth Prince | 2006-09-05 00:00:00 | Frommer's | 340 | Paris
Frommer's. The best trips start here.

Experience a place the way the locals do. Enjoy the best it has to offer.

  • Ways to explore the City of Light from the top of La Tour Eiffel to the infamous catacombs.
  • Outspoken opinions on what's worth your time and what's not.
  • Exact prices, so you can plan the perfect trip whatever your budget.
  • Off-the-beaten-path experiences and undiscovered gems, plus new takes on top attractions.

Find great deals and book your trip at Frommers.com
Reviews
Compared to Rick Steves' book, this book is just useless. It had very few if any reasonable priced hotel and the rest, well, I will never get any of Frommer's books again, but you might find it useful-I didn't and didn't use it only to look through.
Reviews
With 352 pages dedicated to just one city, you'd think that there would be a well organized listing of contents with details about every aspect of Paris - but you'd be wrong. While this is a good book to read before traveling, I'd make a list of details specifically important to your trip and then take that info on your trip, along with a more organized guide suited to your personal needs and a (better) street and Metro map. By the way, the Metro offers a clear, colrful map online free, which can be printed and easily laminated for one or multiple copies. Ditto for street maps of Paris, also offered on a variety of web sites free online. There are plenty of book selections from Amazon suited to a traveler's personal needs, such as books about patisseries in Paris, Parisian flea markets, Paris with kids, Parisian restaurants, and many more. After buying several guides on France and Paris to compare, I'll search for guides more specifically suited to my needs and select from those to take with me on my trip next Summer, and will leave this one at home.
Reviews
My husband and I just returned from Paris and used this travel guide for our trip. Overall the book was great, the restaurant and hotel sections were extremely helpful and very accurate with the reviews and recommendations. The site seeing section was excellent and she really hit on all the sites that truly are must see. We loved the days that were laid out with a schedule, although we had a lot more time to spend in Paris the schedule was very efficient in being able to see multiple sites that were moderately close to one another. She also recommended an art fair on Sundays that was truly amazing and a great recommendation. The only section we had some trouble with was the shopping section, several of the stores had moved locations or closed since the publishing of the book, so we wasted a lot of time searching for something that no longer exists! The maps were only so-so for getting around as well, I recommend using the streetwise maps that have the city and metro stops all on one. Overall, this is a great book and I recommend using it for your trip!
Reviews
I actually know Paris quite well for a casual occasional visitor, but I purchased this book for my girlfriend when I scheduled a 22 hour layover in Paris while transiting back to the US from Spain. Due to Hurricane Ike, our 1 day trip turned into 6 nights.



The book was a valuable resource, even if only to validate my recoomendations of what to see and do. In addition, as our memory gets fuzzy, the guide provided an easy (and reasonably light) resource to look for metro stops for certain areas (Montmartre, Arc de Triumphe, Opera, Versailles, etc.).



Their recommendations for 1, 2, or 3 day tours are spot on.



I did not use the book for restaurants or hotels. I did notice that my nice hotel (Hilton Paris by Eiffel Tower) wasn't even listed. The Net is a better guide for hotels.



There are so many guides for Paris, but we wanted a decent guide that was not sized like a telephone book.



The pull out map was not useful. I would have recommended a metro map, in order to familiarize yourself with the main lines to and from the airport and around the city.
Reviews
Now that I'm old (well, 33), I felt it was time to graduate from the rough guide/lonely planet Paris guidebooks that I normally use and pick up one that covers more high-end suggestions than I could afford when I started visiting Paris 15 years ago. Flipped a coin between Frommers and Fodors, and got this one.



If this is your first trip to Paris and you want to make sure you know what the must-sees are, this is a great book to have. There are plenty of lists of "Best Restaurants", "Top Museums", 1-3 day walking itineraries, etc. There's a nice mix of hotel and restaurant recommendations for all budgets.



However, if you're a more adventurous soul, this isn't the book for you--it's geared towards the standard tourist experience. Their idea of offbeat is...the Institut du Monde Arabe. This is a famous building with incredible architecture by Jean Nouvel and fantastic rooftop views, not exactly off the beaten path.



Likewise, the foldout map covers central Paris, but doesn't even show the outer arondissements. (Nor does it have a lot of detail, so if you intend to walk a lot, then invest in a detailed arondissement guide, not a fold-out.) I was also irritated to see that while there's a map of the metro, the RER stops are not included.



Bottom line...great for the basics, but you'll have to look elsewhere for undiscovered or quirky Paris.



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Crocheted Pursenalities: 20 Great Felted Bags



Crocheted Pursenalities: 20 Great Felted Bags
Eva Wiechmann | 2007-06-04 00:00:00 | That Patchwork Place | 64 | Fashion
Let your "pursenality" shine with crochet! After writing two bestselling books on knit-and-felt bags, this popular designer returns with 20 crochet-and-felt bags that rank high on style and simplicity---you won't be able to make just one.

* Go trendy or traditional with projects such as Tequila Sunrise, Café au Lait, and Career Casual

* Easy projects are worked on big hooks with 100% wool and a splash of novelty yarn

* Simple instructions for felting, plus basic crochet techniques, make these purses a snap to complete
Reviews
I love to crochet and I love bags! In this book, there are 20 bags to crochet and then felt.



The felting process is so easy. Since you use wool yarn, you simply wash it in hot water in the washer and after removing, you put plastic bags or newspaper inside to form it properly while it finishes drying.



Making these bags is so simple there are only four basic pages of instructions. This is followed by the 20 project directions. A colored photo with a skill level and approximate size are given first. Then a materials list is provided. The directions for crocheting the item are easy to follow.



The final pages of the book provide a list of abbreviations, a chart for metric and U.S. hook sizes and a yarn type chart. There is also a skill level definition page and a resources page in case you have a hard time finding the supplies. The final page is a short bio about the author.



This is a perfect book for making gifts for Christmas or for keeping for yourself.
Reviews
Eva Wiechmann's CROCHETED PURSENALITIES: 20 GREAT FELTED BAG offers stylish and easy felted purses which reflect both contemporary designs and simple, functional patterns. What differentiates this from the usual crochet purse book is an attention to the newer yarns and a felted appearance, which differs greatly from the usual open-holed crochet designs of competitors - and lends to modern fashion.
Reviews
I am in the process of using this book....instructions are great and easy to follow...looking forward to making a second purse in the near future...
Reviews
With the surgence of felting, its nice that the crocheters can also be included!! Simple easy to read patterns. Beautiful photographer. 3 members of my group ended up buyin this one after I shared it with them!!

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Grails in Action



Grails in Action
| 2009-06-28 00:00:00 | | 0 | Grails


For web developers used to wrestling with Java and XML, Grails is a breath of fresh air. Developers are instantly productive, picking up all the benefits of the Ruby-based Rails framework without giving up any of the power of Java.

Grails in Action is a comprehensive look at Grails for Java developers. It covers the nuts and bolts of the core Grails components and is jam-packed with tutorials, techniques, and insights from the trenches.

The book starts with an overview of Grails and how it can help you get your web dev mojo back. Then it walks readers through a Twitter-style social networking app-built in Grails, of course-where they implement high-interest features like mashups, AJAX/JSON, animation effects, full text search, rounded corners, and lots of visual goodness. The book also covers using Grails with existing Java technology, like Spring, Hibernate, and EJBs.



User review
The concise definitive guide to Grails
I was very pleased when I received a copy of the `Grails in Action` book by Glen Smith and Peter Ledbrook from Manning. I heard that it was really a good book and it didn't take long to prove so. It's my fourth book about Grails after `Beginning Groovy and Grails: From Novice to Professional`, `The Definitive Guide to Grails, 2nd Ed.` and `Grails 1.1 Web Application Development`, so I didn't expect much new. It was meant to be a time well spent with Grails which I'd thought I'd already knew. I couldn't have been mistaken more.


I started reading the book right after having finished `Grails 1.1 Web Application Development` from Packt and if I had to suggest any reading order it'd be exactly as I followed with a small exception of `The Definitive Guide to Grails, 2nd Ed.` being before the last one, i.e. `Beginning Groovy and Grails: From Novice to Professional`, `Grails 1.1 Web Application Development`, `The Definitive Guide to Grails, 2nd Ed.` and `Grails in Action` for letting your Grails knowledge settle down a little. If you don't fancy reading books you can even skip the first two and rest assured you will get much if not all about Grails. They're written by people who not only participate actively in Grails development itself, but even know how to write about it with much fun.


Glen and Peter are active Grails developers. They write about themselves `we're practitioners, not theorists` (page 66) so it shouldn't come as a surprise that their book is all about what every Grails practitioner would anticipate and appreciate - what Grails is, how one should approach Web 2.0 projects with it under his/her belt and how to extend its capabilities while developing `a simple microblogging application in the style of Twitter`. There're a lot of pages how Grails works behind the scenes without more ado. Every piece of Grails is laid out and discussed with enough details to make anyone a Grails pro. Every now and then, they point out an interesting piece that can only please readers by giving them what one must otherwise have dug in the Grails sources. It's succinct and to the point. It kept me reading for almost a week and each and every chapter gave me more and more reasons to develop applications in Grails only (it scares me a lot too, to be honest). Not only do the authors mean to present all the Grails features, but they do it with a great sense of humour. One of the most valueable parts of the book are the tests to show how exactly a given feature works. Hate it or love it, but the authors drew enough attention so they're not forgotten as a good practice in our development endeavors. There're lots of unit, integration and even integration tests. I must also admit that some parts of the book I didn't like much. I'm not really sure if it was because I was simply swamped with the intricacies of Grails or the pace which I considered too fast in some parts of the book or yet it was something else not necessarily Grails-wise. Even though there were pages I didn't like I couldn't resist reading the book further.


`Grails in Action` is made up of 4 parts. The very first one is to introduce you to Grails as a web framework developing a simple web application with scaffolding and other basic stuff accompanied by the chapter about Groovy, the Grails language. It could seem it is not worth its time, but I strongly recommend reading it. It is not just an introductory material for newbies, but comprehensive introduction to Grails basic features and Groovy. Part 2 covers core Grails features like domain classes, controllers, views, taglibs (with iteration tags), command objects and services whereas Part 3 uses plenty of plugins for real Web 2.0 application development. Part 4 is not meant for faint-hearted and describes the Grails foundation - Hibernate and Spring Framework - focusing on their use by Grails. The chapters begin with a very short and concise introduction to the features at hand, say 2-3 pages, and out of the sudden you're engaged in a real Grails development. 15 or 20 pages after and you're out with a couple of guidelines to wrap things up, ready to roll your sleeves up and dive into projects hoping Grails will make them finished faster.


Even after `The Definitive Guide to Grails, 2nd Ed.`, you can find a lot about Grails and it's hardly possible not to take some additional notes. I'm used to take some and believe me or not, that book made me stunned for quite a while very often. I thought no other book could've beat `The Definitive Guide to Grails, 2nd Ed.` by Graeme Rocher and Jeff Brown, which is truly the definitive guide to Grails, but it was just `Grails in Action` which I read with my mouth opened experiencing the beloved `Aha!` moments quite often. It is now my book number one about Grails 1.1. With the recent changes in Grails 1.2 I hope it's not the last book by Glen and Peter.

User review
Well written and thorough and up-to-date
I have had issues with other Grails books being out of date (not this book). One book I was reading had been written for Grails 0.5 or so, and I spent about 3 weeks with it ,,. before giving up (things have just changed enough in Grails that I could not get their examples to work).


I did not run into that issue with this book (this was the 3rd book I tried following, the 3rd time was the charm). The downloadable associated code was written for Grails 1.1.0 (I think they should update it to 1.1.1, but it did not cause me significant problems).


The writing style is refreshing, not really boring `computer book` prose ,,. but more of a story telling style, yet not needlessly wordy. This is the type of writing that I would aspire to if I were writing a technical book.


The thing that stood out to me was the depth and breadth of the coverage. The authors take you on the standard Grails journey of using Controllers, Views and Domains and GORM, and Unit and Integration testing with (with JUnit extensions built into Grails), and functional testing with the HtmlUnit plugin.


They then take you on a journey through a large number of the available plugins, which make Grails development very productive. This includes coverage of the Spring Security plugin (acegi), scheduling with Quartz, messaging with ActiveMQ, a chart drawing plugin from Google.


They also take you through implementing a REST api.


They finally take you through the process of developing your own Plugin.


So, as I said ,,. the breadth of material is excellent, and the details given to allow you to use that breadth of information is also top-notch.


One minor issue I have, relates to a strength of the book as well. They include source code and then a commentary on the source code. They don't go into nauseating Deitel-like description of `here we add 1 to the variable`, but there are some comments that would probably have been better left out.

User review
very thorough and gets you from 0 to app in 400 pages
I enjoyed this book and learned everything i thought i needed to know to start building robust grails apps

User review
Grails developers spoiled for choice
I've been following Groovy and Grails books for a couple years now, and own nearly all of them. Each one has filled a niche, and almost all have been great in letting the voice of the authors come through while keeping the style of the publisher (Manning books have a different feel from Apress, for example).


I had high hopes for this book, and wasn't disappointed. It had tough competition from the recent The Definitive Guide to Grails, Second Edition (Expert's Voice in Web Development) but I think this book *slightly* edges out that one as a Grails resource. Why? It's slightly more up to date, for starters. The chapters on dealing with legacy databases and on adding security to an app were both a bit more informative, or at least I found them a bit easier to follow. This is not to detract from the DGG. If you *can*, I'd recommend owning both, as each presents similar information in a unique style. The Grails in Action book feels somewhat more conversational, which made the reading easier for me.


There's a lot more substance other reviewers have given on this book - I'm not sure I'm going to go in to as much detail as they have. Suffice it to say that this is currently my book of choice for working with Grails these days. Glen and Peter have packed an incredible amount of information in to 500 pages, with concise writing, useful examples, and just enough humor to keep it entertaining without losing its utility.


For most of 2008, I was recommending Beginning Groovy and Grails: From Novice to Professional (Beginning from Novice to Professional) from Christopher Judd and company. For my money it was *the* book for 2008 for Grails developers. I think given the advances in the past several months, both the new DGG and this new Grails In Action book deserve to share the title of `Best Grails Book`. You can't go wrong with either book.


As an aside, I'd also recommend Groovy and Grails Recipes from Bashar Abdul-Jawad if you're looking for a companion piece to Grails In Action. It provides a 'recipe' approach to quickly finding the code snippets you need to solve a particular problem.

User review
The best way to get started with Grails
I've read both this book and the older Definitive Guide to Grails, Second Edition, and I'm happy to report that Grails in Action is both more concise and better-organized than that other (nonetheless excellent) tome. It is also slightly cheaper and, until Grails 1.2 is released (it's in early milestone as of this writing, so I wouldn't expect it to be production-ready before 2010), pleasingly up-to-date. There are very few errors, and if you find any, the authors will be happy to help you sort them out in the book's official forum.


The book's great strength is its organization. There's all kinds of online documentation for Grails, including a decent reference manual at grails.org, but searching through the mailing lists and the JIRA when the framework does something unexpected is no fun at all. Grails in Action starts off right with a primer on Groovy (which I found refreshing, even though I've read Groovy in Action), then jumps into practical Grails concepts, which it teaches by example. (The central project of the book, a low-budget Twitter clone, is an excellent showcase for Grails.) The later chapters introduce advanced concepts that are extremely useful but not covered (or not covered well) in Grails' documentation. For example, Chapter 13 tells you how to improve database performance by setting up and enabling EhCache; how to use p6spy and sqlprofiler to easily time your database queries; and how to migrate your database using Liquibase. Other chapters talk about concepts like REST and JMS with surprising clarity.


Whether you're a beginner or an experienced Grails developer, I'd say that this is the only Grails book you need.


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Lovemarks: The Future Beyond Brands



Lovemarks: The Future Beyond Brands
Kevin Roberts | 1900-01-01 00:00:00 | powerHouse Books | 224 | Advertising
Kevin Roberts passionately believes that love is the way forward for business. In his second book, Lovemarks: The Future Beyond Brands, Roberts recounts the journey from Products to Trademarks to Brands - and the urgency of taking the next step up - to Lovemarks. Roberts offers a lively, critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assult of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To get there, Roberts advocates infusing brands with three fundamental Lovemark elements: Mystery, Sensuality, and Intimacy. Mystery enters by drawing on the past, present, and future; the value of myths and icons; and the powers of inspiration; and by tapping into dreams. Sensuality and the five senses can be used to locate touch-points with consumers. Intimacy is created through commitment, empathy, and passion. The power of these dynamic forces is captivatingly presented with lively anecdotes, living examples, and graphic illustrations drawn from the world of advertising and beyond. The idea that consumers, not companies, own Lovemarks is fundamental. This book shows that not only business mavens, but the special people that Roberts calls "Inspirational Consumers," can shape the future of commerce. With a foreword by Procter & Gamble's Chairman and President, A.G. Lafley, the book also includes insights from business leaders, ideas people, and artists, including Cambridge University's Sandra Dawson, former rugby All Black captain Sean Fitzpatrick, Visionaire editor Cecilia Dean, author Malcolm Gladwell, Founding Editor of Fast Company magazine Alan Webber, Nike's Clare Hamill, and Toyota Motor Corporation's Yoshio Ishizaka. The book is an entertaining, elucidating, and ultimately inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions - to make the world a better place.
Sellout "Brand" or just plain "Bland"? In Lovemarks, advertising giant Saatchi & Saatchi CEO Kevin Roberts delves deep into what mysteries lie behind the long-term success and unwavering customer loyalty for a can of Coke or a pair of Levi's, ultimately concluding that Love is the answer, and without some emotional connection to a product, it will dry up like a generic raisin in the sun. Enter Lovemarks, the new marketing buzzword, which will likely be bandied about at board meetings as vigorously as The Tipping Point.

But before Roberts can get to what in fact a Lovemark means in the worlds of advertising and marketing, he takes us on a virtual tour of his CV. There was his first post at Mary Quant in London, then the gig as New Products Manager of Gillette International in the Middle East, on to CEO of Pepsi in Canada, and later the same role at Lion Nathan in New Zealand. The list goes on, and so does Roberts--on and on--about his achievements and experience building brand awareness and shaking things up (he famously machine-gunned a vending machine at a presentation for a spot on the evening news). More importantly, he succeeds at blasting away the smoke and mirrors that might prevent a creative genius (or an ordinary consumer) from seeing what makes Superman the most beloved super-hero of all time.

Despite the somewhat egocentric approach to taking us there (he is, after-all, a pretty smart guy), we arrive at Roberts's point beautifully, and see what he sees: "That human attention has become our principle currency." And that, in these times, forming long-term emotionally charged relationships with customers is the only way to make a product weather the long haul. And while Roberts speaks to us in a spirited, conversational manner (that makes Lovemarks a pleasure to read), the design of the book seems to work against him, as convoluted typography and a general lack of layout consistency give the book a visually amateurish look. --Christene Barberich
Reviews
The book is good but not great. It's not that I had any major disagreement with anything it says, it's just that there is really nothing new in this book, nothing that I have read or lived through a hundred times before. There weren't any "a-ha moments" or breakthrough insights. If you've never read any marketing or branding books before, then you'll probably benefit by reading this. If you're like me, and have read many, many marketing and branding books, you will learn nothing new. When you're the CEO of Saatchi & Saatchi, your book is going to get published; if I had written this book and taken it to a publisher, they would have laughed at me and my incoherent writing style. Some of the concepts in this book, by the way, are also found in the old book "Raving Fans", which I think is more useful. On the positive side, some of the stories are compelling, and the photography and imaging are really interesting (I own the book, not the Kindle edition). Just don't think for a second that this book will turn you into a marketing or branding guru. It won't.
Reviews
Perfect insight into the unordinairy customer service experience and phenomenon of word of mouth marketing. A must read for any business owner!
Reviews
Roberts is the CEO of Saatchi & Saatchi, one of the world's largest advertising agencies. Keep that in mind as you read the book because the author uses many of his agency's clients as his examples of brands that evoke emotion. Even with the self-promoting, there are some great messages within this book. The message throughout is that for brands to grow, people need to fall in love with the brands. Not like the brands, LOVE the brands and products. As I write this review, the Chicago White Sox are in the American League Division playoffs. Why do I tell you this? Because no matter what happens with the White Sox, the fact of the matter is that Chicago will always LOVE the Cubs, and they will really, really like the White Sox. And because of this, the Cubs will always draw more fans than the White Sox. Here is one of my favorite take aways from the book; "Human beings are powered by emotion, not by reason." Brands need to generate emotions, and the more the brand is loved, the longer life it will have. Let's face it, a lot of people love Starbucks, but there is no rational reason to spend $2.00 for a cup of black coffee. It is the emotion that sustains Starbucks.
Reviews
I would not recommend buying this book. As the other reviewers have already stated; the writing is over zealous and self promoting. If you can manage to get passed that you will find the ideas presented in this book insulting; the foundation for the promotion of lovemarks is, "human beings are powered by emotion, not by reason," which if you have ever seen a skyscraper, flushed a toilet, flipped a switch to turn on a light or used any other product of man's reason you would find this assertion wholly false.



Kevin Roberts does not succeed in this book because he treats consumers as mindless kids in a candy store who have no volitional control of their consciousness. If you believe that, then you will find this book entertaining and reassuring. If you value reason and sound advertising, then you will find this book daunting and outright irresponsible.
Reviews
This is a good book for the entrepreneur who is interested in setting thier business apart from the pack. To create more than just a brand, but a "LOVE MARK." Its got some good points and Ive applied some of it to my small photography business. I recommend it, but only gave it 3 stars.



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